Foreigners in North America, Europe, and Asia were asked for their “Reasons for Studying Japanese”.
The answers varied significantly by region!
27th Co., Ltd. (Located in Chiyoda-ku, Tokyo; CEO: Hirofumi Naramura), the provider the online Japanese language learning service “gokigen japanese,” conducted a survey on 364 of our users about their objectives in learning Japanese for the period from August 2023 to February 2024.
The results of the survey were as follows.
The results show that the purpose of learning Japanese varies by region!
- North America
1st “To study Japanese culture (43%)”, 2nd “To move to Japan (30%)”, 3rd “To travel to Japan (28%)”.
- Europe
1st “To travel to Japan (42%),” 2nd “To study Japanese culture (35%),” 3rd “Linguistic interest (32%)
- Asia
1st “to work in Japan (34%),” 2nd “to study Japanese culture (28%),” 3rd “To travel to Japan (26%)
The purpose of studying Japanese varies significantly by region, and especially in North America and Europe, the primary motivation for learning Japanese was not for work, but rather an interest in Japanese culture.
Manga as teaching materials! “gokigen japanese” allows users to learn Japanese through Japanese culture
In regions such as Asia and South Africa, there are still many people who study Japanese for the purpose of studying or working in Japan. On the other hand, in North America and Europe, a rapidly growing number of people are recently starting to learn Japanese, motivated by their interest in Japanese culture such as anime and manga.
At gokigen japanese, we use real Japanese manga in our lesson materials and adopt the “indirect method” of using English to teach the Japanese language.
By adopting this teaching method building on users’ interest in Japanese culture, we provide an environment where they can learn while having fun.
▼ One of the actual materials used in online lessons
90% of our users at gokigen japanese are beginners in Japanese. Regionally, 21% of them come from North America, 24% from Europe, and 13% from the Oceania region.
Many of our users had already been interested in Japanese culture before they started learning, and we have received comments from them that they like the mixture of culture, vocabulary, and grammar in our lessons.
In the future, we are planning to offer this service as an employee benefit program for corporate clients, aiming to cater for a wider variety of Japanese learning needs.
gokigen japanese official page: https://gokigen.jp/
Company Profile
Company name: 27th Co., Ltd.
Location: Fujimi Duplex B’s 4F, 1-3-11 Fujimi, Chiyoda-ku, Tokyo 102-0071, Japan
CEO: Hirofumi Naramura
Company website: https://27th.co.jp/
Inquiry
E-mail: contact@gokigen.jp